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Nielsen Online has announced it will be using the JICIMS/NRS Establishment Survey for online measurement instead of its own previously used GNETT survey.From November onwards, Nielsen’s online audience figures will be consistent with the UK online universe estimates provided by JICIMS (Joint Industry Committee for Internet Measurement Systems) on behalf of the industry.Nielsen has made… Continue reading Nielsen Online to use JICIMS Establishment Survey

The twenty largest cable and telephone providers in the US – representing about 94% of the market – acquired approximately 1.3 million net additional high-speed internet subscribers in the third quarter of 2008, according to new figures from Leichtman Research Group. These broadband providers now account for nearly 66.7 million subscribers – with cable companies… Continue reading 1.3 Million US broadband additions in Q3

More than three-quarters (78%) of adult online consumers in the US made some type of online purchase in the past six months, according to a new study from Nielsen Online. Nielsen said that the top transaction categories were travel, credit-card management and online banking. The top online transaction category was travel, with 38% of adult… Continue reading Almost 80% of US adult online consumers made web purchases in past six months

News International is understood to have turned down Daily Mail & General Trust’s attempts to call a truce in the London freesheet newspaper war.DMGT executives spoke to News International to try to end the battle that has been raging between the two firms since they launched the titles in 2006 (see NewsLine), according to a… Continue reading News International rejects DMGT’s truce offer

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

It is inevitable that advertising will become 100% digital, according to Justin Billingsley, brand director at mobile phone company Orange.Speaking at yesterday’s IAB Engage conference, Billingsley said: “It is a crushing inevitability that we will all be 100% digital.”There are only two reasons for using offline advertising, he said. One is that the over 50… Continue reading IAB Engage 2008: The case for 100% digital

Newsline attended IAB’s Engage conference in London yesterday.Key speakers included Yahoo! boss Jerry Yang and the culture secretary Andy Burnham.Reports to follow throughout the day …

The internet will stay strong through the tough economic times ahead but businesses have to “get heir heads around the new rules”, Richard Eyre, chairman of the Internet Advertising Bureau, said at yesterday’s IAB Engage conference.Eyre said that young business leaders working in the UK media industry have had their instincts shaped by 20 years… Continue reading IAB Engage 2008: Online will remain strong through tough economic times

Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn