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Yahoo! chief executive Jerry Yang believes that online advertising will emerge from the forthcoming recession stronger than when it went in.Speaking at yesterday’s IAB Engage conference, Yang said that performance based advertising, such as search and direct response, continues to be a growing area. However, he added that it is difficult to predict how a… Continue reading IAB Engage 2008: Online advertising to emerge stronger from financial downturn

The secretary of state for culture, media and sport, Andy Burnham, emphasised the government’s support for self-regulation of online advertising at yesterday’s IAB Engage conference.Burnham reiterated the importance of online advertising to the wider UK economy and outlined his commitment to industry self-regulation in what promises to be a turbulent time.He said: “Government is moving… Continue reading IAB Engage 2008: Secretary of state commits to self-regulation of online advertising

Just 12% of British consumers claim that they would be more likely to click through to email messages linked to video, micro-sites and social networking sites such as Facebook and YouTube, according to a new study from e-Dialog. Nearly a quarter of adults (22%) claim that this kind of content would actually make them a… Continue reading Social media email ads “turn off consumers”

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week).The study, carried out by lifestyle consultancy Tuned In Research, also found that online brand engagement has spread across social media, with over half (55%)… Continue reading 16-30 year olds spending more time online than watching TV

B-2-B media group Emap is to scrap subscription charges around certain websites next year.The company, which was acquired by Guardian Media Group and private equity company Apax earlier this year (see Emap Sells B-2-B to GMG), is abolishing the paywalls around the websites of titles in its Emap Inform business, said chief executive David Gilbertson.Titles… Continue reading Emap scraps website subscription charges

Microsoft has signed a new search deal with Sun Microsystems in a bid to increase its share of search traffic.The deal will allow Internet Explorer users to install an MSN Toolbar with Live Search as they download the latest Sun Java plug-ins, which has over 800 million users worldwide, according to Sun.Yusuf Mehdi, senior vice… Continue reading Microsoft confirms new search deal

New research has found that 16-30 year olds in the UK are spending more time online (an average 19 hours per week) than watching TV (an average 15 hours per week). The study, carried out by lifestyle consultancy Tuned In Research, also found that contrary to much commentary from industry heads, online brand engagement has… Continue reading 16-30 year olds spending more time online than watching TV

A segment comprising 16% of the US female online population identified as “Digital Divas” shops more, communicates more and is less likely than other women to ever “unplug” from their digital gadgets, according to a new survey from Microsoft Advertising, Ogilvy Chicago, and Mindshare. Among the Digital Divas group: 22% shop once per day The… Continue reading Study identifies “Digital Divas”

YouTube is to show free films and television programmes from Hollywood studio Metro-Goldwyn-Mayer (MGM).The videos will be free to watch, with ads running alongside them. The deal will start with episodes of the ’90s version of American Gladiators and be followed by full-length action films such as Bulletproof Monk and The Magnificent Seven.CBS recently signed… Continue reading YouTube signs film deal with MGM Studios

BBC plans to make its iPlayer catch-up service available to a wider audience, by unblocking the access for international users.Speaking at a conference last week, the BBC’s director of future media and technology, Erik Huggers, said: “The internet is by definition a global medium, yet today we are artificially blocking international access to the iPlayer.“That’s… Continue reading BBC plans to extend iPlayer to global audience