More Digital articles

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

Dennis Publications is to publish a digital recipe magazine for Waitrose, Waitrose Seasons LIVE, launching in January 2009.The magazine will be emailed to over four million male and female customers by utilising a combined database of Waitrose customers, Dennis Publishing’s reader database and other relevant UK consumers.Waitrose will distribute two different versions of the magazine:… Continue reading Dennis To Publish Waitrose Digital Mag

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

The social-network aimed at professionals, LinkedIn, is launching a network aimed at business-to-business market researchers.So far, the LinkedIn Research Network has partnered with six market research firms to conduct targeted B2B primary research among its network of around 30 million professionals worldwide.Dan Shapero, director of business services for the LinkedIn Research Network, said that involvement… Continue reading LinkedIn To Launch B-2-B Research Network

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen.Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008.The Nielsen figure seems to contradict the received wisdom that online adspend can weather the storm caused by… Continue reading Online Display Adspend Down 5.28% For Q2 2008

Country Homes & Interiors is introducing a new look intended to boost its upmarket feel.Giving more focus to a relaxed country lifestyle, the magazine also has a new logo and refreshed fonts. Features have also been give bigger photographs.Other key developments in the new look include: More pages dedicated to decorating, ideas, trends and news… Continue reading New Look For Country Homes & Interiors Magazine

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008

BSkyB is set to miss its target of 10 million subscribers by 2010, according to an analyst’s report published today.The Collins Stewart report says that subscriber growth will stall, leaving BSkyB with 9.4 million subscribers by the end of 2010.It said: “We believe BSkyB faces greater threats to its business model than ever before. Recession,… Continue reading BSkyB Could Miss 10m Subscribers Target

Dominic Eames has joined Virgin Media as its first portal editorial director, in a role created to help drive Virgin Media’s portal content strategy and lead publishing activities.Eames joins Virgin Media after eight years with Channel 4 New Media. As editor, Online, Eames was responsible for content across Channel4.com and successfully took programming, including Big… Continue reading Virgin Media Makes New Appointment