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Facebook broke into the top five most visited online properties in the UK for the first time in its history in September, reaching 18.4 million visitors and overtaking the BBC network of sites in the process.The September figures, from web measurement firm comScore, also show that politics, business/finance and news/research categories saw an upsurge in… Continue reading Facebook becomes UK’s fifth most visited website

BSkyB is the favourite to acquire the British operations of Italian telecoms giant Tiscali.BSkyB has made a £450 million bid to buy the Italian firm’s UK business, according to a report in the Sunday Times.The Satellite broadcaster is engaged in exclusive talks with Tiscali after the Carphone Warehouse walked away from negotiations, said the Sunday… Continue reading BSkyB favourite to acquire Tiscali

Google and Yahoo!’s proposed search partnership may be under threat, according to reports from the US.The deal has already come under fire from a number of advertising and regulatory bodies on both sides of the Atlantic, due to both companies comprising 80% of the US search market.Google and Yahoo! met with the US Department of… Continue reading Google & Yahoo: Partnership Still On?

The US digital out-of-home media industry is on pace to grow 11.2% to $2.43 billion in 2008, according to research from PQ Media. PQ Media found that spending worldwide will grow 12.8% to $6.11 billion in 2008, slowing from 22.6% last year, but forecast to expand 14.5% from 2007 to 2012. The US accounts for… Continue reading US Digital Out-of-Home Industry Continues Double Digit Growth

Google is set to launch a new agency incentive programme to push advertising on its YouTube online video platform.The incentive programme, which will launch in January, follows the end of the Best Practice Funding (BPF) commissions for search campaigns.Google is currently approaching agencies with plans to drive online video growth through incentives and funding for… Continue reading Google To Launch Agency Incentives To Drive Ads On YouTube

UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

Dennis Publishing has announced its digital magazine ABCe results, with new launches iGIZMO and iMOTOR both hitting over 100,000 readers per issue.Monkey, iGIZMO and iMOTOR all proved popular, with the three digital magazines attracting more than 1.4 million readers a month.iGIZMO, Dennis’ consumer technology fortnightly, attracted 101,785 average readers per issue, with an average reading… Continue reading Dennis Reveals Digital Mags Debut ABCes

WPP and Google have joined forces to launch a new research programme into how online media influences consumer behaviour, attitudes and decision making.The communications group, led by Sir Martin Sorrell, and the internet search giant will contribute around $4.6 million into the scheme over the next three years, according to reports.A number of senior executives,… Continue reading WPP And Google Set Up Media Research Awards Programme

One country one medium companies such as ITV and Trinity Mirror are facing a difficult future, according to WPP chief executive Sir Martin Sorrell.Sorrell, speaking at a Royal Television Society event yesterday evening, said that there is trouble ahead for media owners in developed countries working in just one medium, such as free-to-air TV, newspapers,… Continue reading One Country One Medium Companies Face Difficult Future

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults