More Digital articles

Dennis Publications is to publish a digital recipe magazine for Waitrose, Waitrose Seasons LIVE, launching in January 2009.The magazine will be emailed to over four million male and female customers by utilising a combined database of Waitrose customers, Dennis Publishing’s reader database and other relevant UK consumers.Waitrose will distribute two different versions of the magazine:… Continue reading Dennis To Publish Waitrose Digital Mag

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

The social-network aimed at professionals, LinkedIn, is launching a network aimed at business-to-business market researchers.So far, the LinkedIn Research Network has partnered with six market research firms to conduct targeted B2B primary research among its network of around 30 million professionals worldwide.Dan Shapero, director of business services for the LinkedIn Research Network, said that involvement… Continue reading LinkedIn To Launch B-2-B Research Network

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen.Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008.The Nielsen figure seems to contradict the received wisdom that online adspend can weather the storm caused by… Continue reading Online Display Adspend Down 5.28% For Q2 2008

Country Homes & Interiors is introducing a new look intended to boost its upmarket feel.Giving more focus to a relaxed country lifestyle, the magazine also has a new logo and refreshed fonts. Features have also been give bigger photographs.Other key developments in the new look include: More pages dedicated to decorating, ideas, trends and news… Continue reading New Look For Country Homes & Interiors Magazine

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008

Three National Newspaper websites have passed the 20 million unique user mark, according to the latest data released by ABCe. September proved to be another fruitful month for the nationals’ online presence with five of the seven sites audited showing an increase in traffic.Guardian.co.uk continues to come out ahead of its rivals, with yet another… Continue reading ABCe: Three National Newspaper Sites Pass 20m Unique Users

BSkyB is set to miss its target of 10 million subscribers by 2010, according to an analyst’s report published today.The Collins Stewart report says that subscriber growth will stall, leaving BSkyB with 9.4 million subscribers by the end of 2010.It said: “We believe BSkyB faces greater threats to its business model than ever before. Recession,… Continue reading BSkyB Could Miss 10m Subscribers Target