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UK online advertisers are moving from traditional leaderboard banners to Mid Page Units (MPUs) and other new formats, according to new research from Yahoo!’s ad exchange company, Right Media. The research found that MPU’s were the most popular online ad format in the UK during the first half of 2008. The figures reveal that the… Continue reading UK Online Advertisers Moving To New Ad Formats

WPP and Google have joined forces to launch a new research programme into how online media influences consumer behaviour, attitudes and decision making.The communications group, led by Sir Martin Sorrell, and the internet search giant will contribute around $4.6 million into the scheme over the next three years, according to reports.A number of senior executives,… Continue reading WPP And Google Set Up Media Research Awards Programme

One country one medium companies such as ITV and Trinity Mirror are facing a difficult future, according to WPP chief executive Sir Martin Sorrell.Sorrell, speaking at a Royal Television Society event yesterday evening, said that there is trouble ahead for media owners in developed countries working in just one medium, such as free-to-air TV, newspapers,… Continue reading One Country One Medium Companies Face Difficult Future

Specific Media and MSN lead the rankings in the IPA’s fourth Digital Media Owners Image Survey, published today.As well as coming first in the statement: “My overall experience of dealing with this supplier is a good one”, Specific Media (formerly Adviva) tops the media owner rankings in respect of basic ‘hygiene’ service-related variables including having… Continue reading Specific Media And MSN Top IPA Digital Media Owners Survey

Dennis Publications is to publish a digital recipe magazine for Waitrose, Waitrose Seasons LIVE, launching in January 2009.The magazine will be emailed to over four million male and female customers by utilising a combined database of Waitrose customers, Dennis Publishing’s reader database and other relevant UK consumers.Waitrose will distribute two different versions of the magazine:… Continue reading Dennis To Publish Waitrose Digital Mag

Nielsen Online reports that 12-17 year olds in the US are accustomed to less online advertising on the websites they visit than adults of all ages. An analysis of US online advertising clutter showed that internet user 65+ were exposed to the most clutter, while kids 2-11 experienced the least. Since websites designed for children… Continue reading US Youngsters Accustomed To Less Online Advertising Than Adults

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

A new study has found that 18 to 34-year-olds in the US are more influenced by email and direct mail than marketing messages via social networks. The research from Ball State University and ExactTarget combines observational data on people’s media use with data on consumers’ attitudes toward marketing messages received through distinct channels. Mike Bloxham,… Continue reading Younger People Prefer Email Ads

The social-network aimed at professionals, LinkedIn, is launching a network aimed at business-to-business market researchers.So far, the LinkedIn Research Network has partnered with six market research firms to conduct targeted B2B primary research among its network of around 30 million professionals worldwide.Dan Shapero, director of business services for the LinkedIn Research Network, said that involvement… Continue reading LinkedIn To Launch B-2-B Research Network

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen.Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008.The Nielsen figure seems to contradict the received wisdom that online adspend can weather the storm caused by… Continue reading Online Display Adspend Down 5.28% For Q2 2008