The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
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| Maria Iu
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.
Paul Gubbins, VP, CTV strategy and Marketing at Publica, reveals how programmatic advertising is now “front and centre” of CTV conversations, having been on the periphery just three years ago.
The newspaper’s advertising chief shares advice she would give her younger self and what has changed in conversations with clients this year.
Ruth Cartwright says the UK’s set-up for trading TV and video is hampering Sky as it competes with global streaming giants.
Caroline Johnson, director and co-founder of The Business Model Company, talks to editor-in-chief Omar Oakes about why media agencies are no longer fit for purpose and need to get rid of charging models based on employees’ time.
TV operators face a “creative tension” with global digital platforms because of their structural approaches to regional versus global ecosystems.
Mail Metro Media’s client and planning director shares her “sliding doors moment” and why 2024 is “the year of community” for brands.
Lucy Luke, Snap’s UK head of partnerships, sat down with reporter Jack Benjamin to discuss the company’s strategy of working with publishers and, increasingly, creators.