Influencer CEO Ben Jeffries and chairman Stewart Easterbrook discuss the growth prospects for the independent influencer marketing agency and why influencers are getting looks for both creative and media budgets.
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According to the agency’s CEO and global client director, brands have taken a more “unified” approach to advertising against both the Olympics and Paralympics this year.
Sue Unerman, global chief strategy officer at Brainlabs, joins Omar Oakes to discuss leaving WPP’s EssenceMediacom after 34 years and “reinventing” herself at a very different agency.
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what’s next.
Co-founders Stephen Colegrave and Peter Jukes still believe in the advantages of print. The pair discuss a new culture edition under consideration and taking on the US market.
The TV and OMD veteran shares what he’s learned from six decades in the industry, from creating his own job to the future of second-by-second TV measurement.
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
The company’s regional sales director shares what he wanted to be when he grew up and which advertiser he would love to work with.
Laurence Green, the IPA’s effectiveness director, speaks to Omar Oakes about the rise of media agencies submitting entries for the IPA Effectiveness Awards, whose shortlist will be published this week.
Charles Parkinson, co-host of the How I Became podcast, tells The Media Leader why media companies and agencies need to invest in training and development to ensure their talent has a proper career path.