Havas Media Network UK’s chief digital officer speaks to host Jack Benjamin about how AI search will make upper-funnel brand strategies more important and why publishers would be wise to lean in to the new era of search even if it puts them at a disadvantage.
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The title is leaning in to “talent-led media”. Al Brown, head of content at its new studio arm, discusses the merging of interests between publishing brands and personal brands.
Daivid’s chief growth officer joins Jack Benjamin to discuss why creative should be data-led to better align with media strategy and outcomes-based considerations.
The company’s chief marketing officer joins Jack Benjamin to discuss how TV consumption has changed and what it means for advertisers.
BBC Studios’ senior vice-president of digital joins Jack Benjamin to discuss how the commercial arm is modernising its go-to-market strategy by cultivating fan communities and launching an ecommerce play.
Charlie Brookes also discusses combining audio and publishing inventory and other ambitions for AudioXi.
CEO Damon Reeve on why the company believes it can compete with tech platforms for ad revenue and how the UK startup is expanding its footprint internationally.
The disability and inclusion agency’s Martyn Sibley and Dom Hyams share lessons from their first five years, the business case for disability representation and why inclusivity shouldn’t take a backseat in media investment.
VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.