Arena Media’s managing director discusses what it means to work for a ‘cultural media agency’, why brands are underinvesting in gaming, and how AI is changing the role agencies play for their clients.
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As brands grapple with declining trust, Havas Play’s chief client officer talks about the rise of experiential, the importance of authenticity and why events are increasingly becoming the engine of integrated campaigns.
Thinkbox’s chief strategy officer sits down with host Jack Benjamin to discuss how brands are advertising through macroeconomic adversity, and how they should reconsider how to best make a cultural impact through their advertising.
Global Street Art CEO Lee Bofkin offers a peek inside his extraordinary archive and shares why he thinks artistry is undervalued in OOH.
Karen Nelson-Field discusses Amplified’s new product, AttentionAI, and why better attention data provision will lead to higher-quality creative and media decisioning.
Host Jack Benjamin sits down with World Out of Home Organisation president Tom Goddard ahead of its annual Congress in London to discuss how OOH is becoming easier to buy, more measurable, and more collaborative.
The independent creative studio’s SVP and head of agency discusses how microdramas are becoming the future of IP development, and why brands should get involved.
At our Future of Brands conference last month, the UN’s Charlotte Scaddan and CAN co-founder Harriet Kingaby unpacked a recent issue brief that warned the integrity of the global information ecosystem is at a “crisis point”.
Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”