Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
More Interviews articles
There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
| Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.