Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
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In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”
ITV’s Sameer Modha and fractional CFO Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.
The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.
The Guardian’s director of advertising and football special projects editor unpack the major threads of this year’s World Cup, both as a commercial opportunity, and an editorial one.
UM’s global brand president discusses the media agency’s media planning proposition, the value of agency brands, and how she has navigated her team through the transition from Interpublic Group to Omnicom Group.
GB News’s new chief revenue officer explains why he joined the broadcaster, addresses whether GB News is akin to ‘Reform TV’, and explains his strategy for driving advertising revenue growth.
BBC iPlayer general manager Kerensa Samanidis sits down with Jack Benjamin to discuss the BBC’s charter review, how it’s positioning itself to compete against global streamers, and the importance of producing homegrown content.