VCCP Media’s chief strategy officer joins host Jack Benjamin to discuss research into how distinctive brand assets are key for maximising attentive impressions.
More Interviews articles
Liz Moseley speaks about the title’s strong digital growth, why modernising its commercial strategy requires gaining back some mojo and what the predicted death of search means for publishers.
In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
Les Binet, Brian Wieser, Kara Osborne Gladwell, Ross Sergeant, Ian Whittaker, Kelly Williams and Alan Moss were asked at Cannes whether technological advancements have made marketers better at their jobs? Their answers skewed nuanced to negative.
Reach’s new CRO discusses how the publisher is improving its UX, driving digital growth via ecommerce and its content studio, and why agencies should lean back into news.
SuperAwesome CEO Kate O’Loughlin speaks with host Jack Benjamin about what sets younger consumers apart, how to reach them in gaming environments and on social platforms, and – importantly – how to do so in a way that is respectful of their privacy and user safety.
McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.
The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.
Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.