“People primarily like to watch television about their own communities,” David Abraham told The Media Leader when pressed about whether Channel 4’s remit needs to change to compete with streaming giants.
More Interviews articles
The organisation’s chief commercial officer shares her biggest challenge this year and the best piece of advice she has received.
Good Housekeeping’s managing director shares what clients are most excited about and why you should give your boss a break.
Harmsworth Media CEO shares what he wanted to be as a child, and what he would change about his job.
In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.
Agencies and advertisers need to “push back” on “the flood of money” going into social and untrusted environments, according to sales leaders.
There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
The publisher ad platform’s head of regional agency sales shares his dream Glastonbury line-up and the advertiser he would love to work with.
| Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.