The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
More Interviews articles
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
Bauer Media’s group client director shares whose shoes she would want to live in for the day and what is coming up in conversations with clients.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.
The Media Leader looks back on recent interviews from the Fishbowl series to see what’s been on clients’ minds.
In the second of a two-part feature examining publisher strategies with direct messaging, Subtext’s co-founder and CEO, Mike Donoghue, discusses why SMS is a core part of the future of audience outreach.
Maria Ingold, strategy and innovation CTO at media tech company Mireality, discusses her talk about AI and TV distribution at Connected TV World Summit 2024.
The outdoor media owner’s customer engagement director shares the bravest thing she has ever done and one thing she would change when dealing with media agencies.
| Maria Iu
Kate Dean, a consultant for Universal Pictures Content Group, talks about her panel at Connected TV World Summit and the sector’s challenges for 2024.
Reach’s engagement director, Dan Russell, discusses how WhatsApp has become a “big win” in reaching new audiences.