In the series’ final episode, Omar Oakes and Hamish Nicklin debate for and against the prompt: “Goodbye Salesforce and Adobe because AI will end enterprise software.”
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Laura Kell, Olya Dyachuk and Marcos Angelides share how brands are working to show up in large-language models and what marketers need from AI companies as the likes of OpenAI are embracing advertising.
In episode five of the mini-series, Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI sycophancy will run wild, and it will be bad for business.”
ITV’s Sameer Modha and consultant finance director Nimmi Shah join Jack Benjamin to discuss macro pressures facing CFOs, why outcomes matter more than eyeballs, and the implications of AI on financing.
In episode four, Omar Oakes and Hamish Nicklin debate how AI is impacting journalism, and whether publishers had already devalued their own product before generative AI undermined it.
Tesco Media and Insight Platform’s MD discusses the state of the retail media market, how Tesco sizes up to global competitors, and whether shopping habits are changing amid macroeconomic turbulence.
Omar Oakes and Hamish Nicklin debate for and against the prompt: “AI means you don’t need human creativity in ads anymore. You come to a media owner or platform, you tell them your objective, connect your bank account, and everything is done for you.”
The ScrollAware founder joins host Jack Benjamin to consider the response to the verdict in the social media addiction trial and discuss policy ideas for regulators.
Former Media Leader editor-in-chief Omar Oakes and former Dentsu International CEO, now AI strategist Hamish Nicklin debate for and against the prompt: “No human will touch a media plan within five years.”
LadBible’s executive creative director discusses the creative workflow, how LadBible differentiates its branded content offering, and best practices for speaking to Gen Z and Gen Alpha.