ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
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Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.
Jack Benjamin and Omar Oakes discuss the major stories of the past week, including the proposed sale of The Observer to Tortoise Media, scenes from recent Radiocentre, Thinkbox and Who Cares? events, and product updates from Meta and Snap.
EssenceMediacom’s chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
Terry Hornsby, founder and executive vice-president of Mantis, joins Jack Benjamin to discuss how keyword blocklists remain in use by advertisers to the detriment of publishers.
Jack Benjamin hosts a live panel where three media strategists field questions about common challenges in advertising.