There is a rough 50/50 split in marketers’ reactions to Google’s delay in cookie deprecation.
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Rhys Hancock sat down with Jack Benjamin to discuss what agencies can do to better handle gaming remits.
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
| Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
The way agencies pitch for advertising and media accounts has become “misaligned” with the market’s increasingly flexible approach to partnerships, according to an industry consultant.
Two key interviews from our Future of Audio and Entertainment event last week: Matt Payton (Radiocentre) on an ad-funded BBC and Michael Bayston (Acast) on what’s next for audio measurement.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
Wavemaker ECD Ann Wixley and Bloomberg’s Duncan Chater join Omar Oakes to explore breakthrough thought-leadership solutions and building valuable custom content that promises to convey your brand’s unique value proposition through the art of storytelling.
In a conversation with Jack Benjamin, tech and media consultant Rhys Hancock gives his perspective on whether agencies are well-suited to planning and buying gaming inventory.