The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their ‘premium vs ad’ strategies are evolving.
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Editor in chief Omar Oakes sits down with Isba director general Phil Smith to discuss Origin’s future and consider criticisms around measurement standards.
Jack Benjamin and Omar Oakes unpack the media coverage and what’s in store for the industry with another Donald Trump US presidency.
Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.
A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.