Jack Benjamin speaks with Pinterest performance VP Matt Crystal about AI performance tools, Pinterest’s lower-funnel strategy and why social media needs to become less “toxic”.
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A recent panel revealed key insights about how advertisers and broadcasters have made significant changes over recent years to make the most of digital tools and measurement.
It’s earnings season and the publicly listed agency groups have been more expansive about their “proprietary media” or “principal-based media” products.
Members from Stagwell agencies HarrisX and Goodstuff unpack new research which has found advertising adjacent to quality news is brand safe — even against “hard news” subjects like war and politics.
Reporter Jack Benjamin and editor-in-chief Omar Oakes unpack key themes and takeaways from last week’s Future of Media London 2024 event.
ITV’s business development director and creative production lead discuss the development and effectiveness of their new ads produced with generative AI.
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl’s president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders’ network is looking for new partners and ways of raising money.
Podcast: Jack Benjamin and Omar Oakes report highlights from The Media Leader’s first outing in Manchester.
Jack Benjamin and Omar Oakes are back to review the big media business news of the week, starting with the launch of Origin, Isba’s world-first cross-media measurement tool.
News Media Association CEO Owen Meredith joins Jack Benjamin to discuss challenges facing news publishers relating to search and social media, as well as the sustainability of local news.