As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
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Global adspend figures are forecast to grow 3.6% in 2018, up from 3.1% in 2017, according to the latest market data from Dentsu Aegis Network.
Online brand safety concerns have contributed towards a downgrade in GroupM’s latest ad forecast, with growth in the pure-play internet category revised down by -4%.
A slowing economy, gathering inflation, and political uncertainty over the mid-year elections and upcoming Brexit negotiations have all contributed to a hefty decline in UK adspend growth, according to Zenith’s latest forecasts.
UK advertising is set to witness a 6.3% increase in spending this year, according to the latest forecasts from GroupM.
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
Slowdown in China, recession in Brazil and Russia, uncertainty over the EU and the ongoing migration crisis have not shaken advertisers with the forecasts hardly changing since the last was published in December 2015.
Quantcast, Jaywing, Total Media, Ensighten and The Work Perk give their analysis of the latest results
In the first of Mediatel’s two prediction specials, Sky Media, Outsmart, DataXu, Mindshare, ZenithOptimedia and AdRoll reflect on the year gone by – and offer their thoughts on what 2016 will have in store.
Television plus online video – audiovisual advertising – is gaining share of display advertising, according to the latest adspend forecasts from ZenithOptimedia.