Julia Hutchison, COO, APA, says whether it is a branded social game, app, video or e-zine, providing content when and where a customer wants it is key…
Showing 801-1,075 of 1,075
More Homepage Two articles
Simon Quance, head of Sixth Sense social media, part of the Equi=Media Group, on Google+: “The jury is out, and Google+’s success still hinges on whether users can be tempted away from their cosy Facebook homes”…
News of the World advertisers are yet to reallocate their £38 million annual expenditure, according to the Guardian.
2011’s X Factor series started on a high on Saturday night with a peak audience of 10.2 million viewers.
The Men’s Lifestyle sector is continuing to struggle – down 4.4% overall on this time last year.
Apps are becoming increasingly popular with connected TV owners but new research shows that consumers are only using the apps they are familiar with.
Gurdev Singh, managing director, Communisis, says consumers have become multi-tasking, communication addicts – and if consumers have the ability and inclination to consistently engage with different channels, marketers need to react and become equally adept at multi-tasking…
Just when a mention of News of the World started to be associated with readers lost, the phone-hacking scandal has hit the headlines again.
Bauer Media’s FHM is set to launch an interactive magazine as part of its FHM Collections Autumn Winter 2011 brand extension.
The amount of time spent watching linear commercial TV channels in the UK during January to June 2011 increased to a new record for the period, Thinkbox announced today.