The key to unlocking successful mass-market poster-to-mobile campaigns will depend largely on the mechanism used to exchange data
Showing 841-1,075 of 1,075
More Homepage Two articles
A new eMarketer report estimates that 158.1 million US internet users will download or stream video at least monthly in 2011 – but this doesn’t mean they will be cutting the cord on their pay-TV service.
Toby Beresford, co-founder of www.pailz.com, explains gamification, interactive media, and ‘eating your own dog food’…
According to a new report, the number of homes with digital TV will reach 1,189 million by 2016; double the number found in 2010.
Simon Andrews, founder of the full service mobile agency addictive!, discusses how we can make the most of mobile…
Opportunity, technology, consumer needs/expectations and infrastructure were probably the key words and phrases at our Retail and Media breakfast event held in association with O2 Media earlier this week, which was attended by an invited audience representing leading agencies, media owners and some of the country’s biggest retailers.
Takeaways from The Big Tablet Debate – a Haymarket and News International event held at Altitude 360 this morning…
O2 Media confirmed that the ‘mobile wallet’ will launch in the second half of this year at MediaTel Group’s Retail and Media event on Wednesday, in association with O2.
BARB will take a major step towards the measurement of television viewing on PCs, laptops and tablet devices with the initial rollout of a web TV viewing meter in 100 BARB panel homes during the second half of 2011.
In response to Raymond Snoddy’s article ‘Jeremy Hunt may be a classy lambada dancer but unless he listens he won’t shimmy his way out of this one’, OMG!’s Roger Gane and the Broadcast Journalism Training Company’s Steve Harris comment.