Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client’s emotional state rather than rational need…
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Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
Arqiva is set to close SeeSaw after failing to secure an investment partner or buyer for the online TV service.
The Times will feature an exclusive edition of IPC’s women’s glossy Marie Claire this Saturday in a bit for readers to “rediscover the [fashion] brand”.
Lord Alan Sugar’s latest BBC One series claimed the all-important peak-hour ratings with a high of more than eight million viewers last night.
The UK will be given one year to comply with EU’s Privacy and Communications Directive, which covers cookie laws.
The US eReader market has seen more than 60% growth this year and has more than quadrupled since 2009.
TiVo Premiere has added Hulu Plus to its offering, alongside Netflix, Blockbuster, Amazon Instant Video and YouTube services.
blinkx recorded pre-tax profit up $16.1 million for the year ending 31 March, with revenue nearly doubling to $66.1 million.
Luke Aviet, managing director Advertising UK, AOL & Goviral, says a 30-second TV ad or a display banner is no longer enough, users want and expect a richer and more meaningful story, driven by audiovisual and interactive content…