Agencies have an important role to play to help position mobile in the media mix, according to the panel at MediaTel’s Retail and Media event yesterday, in association with O2 Media.
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Virgin Media has unveiled its first advertising campaign for TiVo – promising to be the best way to watch TV ever.
Brands need to understand more about what the consumer wants before jumping into social commerce, according to a new study from Havas Media Social and Lightspeed Research.
Emap reported a significant fall in pre-tax profits in 2010 as government cuts hit its publishing and events business. The publisher reported pre-tax profits of £27 million for the 12 months to 31 December.
An interesting take on the daily offers sites, Groupon and LivingSocial, comes in an article from eMarketer today, which considers whether high churn rates may be responsible for contrasting numbers via two recent studies by comScore and Nielsen in the last 3 months.
Criterion Capital Partners, the US investment company that owns Bebo, is set to buy Arqiva’s SeeSaw, according to the Guardian.
ITV1’s latest Britain’s Got Talent series managed to bank the top programme spot in May, despite missing popular judges Simon Cowell and Piers Morgan.
The BBC is set to combine QR codes with The Good Cook TV series in a bid to offer viewers additional content via their mobile phones.
Dean Wilson, UK MD at Active International: “Challenges for the press are many but I doubt whether there will be a day in my life when I won’t be able to get what I want to read on good old analogue processed tree.”
Facebook will jump ahead of Yahoo! in US display ad revenues this year, while Google will remain the third-largest seller of display ads, according to eMarketer.