ITV1’s Scott & Bailey banked the all-important 9pm to 10pm prime time ratings last night, peaking with 4.8 million viewers.
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On 28 February, ITV made news with Britain’s first ever paid for product placement. Nestle paid £100,000 to place their Dolce Gusto coffee machine in the background of the Chef’s kitchen featured on the This Morning show.
The cardinal sin of advertising was committed last night – when Lord Sugar’s would-bes tried to convince press director Dom Williams that he should pay rate card for launch issue ads. Well, in fact they didn’t try very hard – it seemed like they just stood there… intransigent in all senses… and bonkers! As usual.
Nick Suckley, managing director of agenda21 and a Data Debate panellist at this year’s Media Playground event, says in a world full of digital data, someone needs to make sense of it…
Decipher’s Nigel Walley and Samsung’s Dan Saunders talk connected TV; the BBC; and strategy.
ITV has applied for consent to broadcast exclusive live coverage of the Rugby World Cup Finals Tournament 2011.
MAGNAGLOBAL forecast that global media ad revenue will grow +5.2% to total USD $428.4 billion on a constant currency basis, while US spend will generate $173.1 billion dollars of advertising revenues in 2011.
“M-commerce is the next revolution in the mobile market… once we see that happening, the mobile market will pick up,” according to Will King, head of product development at Unanimis.
Nigel Walley, CEO, Decipher, said this year will see the connected TV market “sky-rocket”.
Philip Ricketts, head of door to door strategy, sales and marketing, Royal Mail, says marketers who don’t embrace new technologies that drive value from their mail and online campaigns risk being left behind…