Dennis Publications are launching a new computer magazine in spring’91 called PC Buyer, which will be a sister title to best seller Computer shopper. The magazine will have a circulation of 50,000, and a cover price of 95p. The monthly publication will be available from any newsagent in spring 1991. For more information regarding PC… Continue reading PC Buyer Magazine
Italy is to have another national daily newspaper next year to be called L’Indipendente. Riccardo Levi, who is heading the project, says that the new title will be aimed at the top end of the market. L’Independente has 150 billion lire (£23m) behind it,a large sum by Italian newspaper standards. Previous attempts to establish independent… Continue reading New Italian Daily Newspaper
White Rose Television has now confirmed its decision to seek an industrial review of the ITC’s decision to award the Yorkshire television licence to Yorkshire TV.Winner of the franchise, Yorkshire TV, has been widely criticised for the size of its bid, which industry observers fear could be difficult to sustain. YTV bid £37.7m against White… Continue reading White Rose Seeks Judicial Review
Global advertising expenditure across the five major media (press, TV, radio, cinema and outdoor) is forecast to be $210bn in 1991, with the ten largest countries accounting for 85% of this expenditure, according to the latest Advertising Expenditure Forecasts from Zenith.This level of expenditure is expected to grow by 20% to $253bn by 1994, whilst… Continue reading Zenith Forecasts
Zenith has issued its 1990 Advertising Expenditure Forecasts, examining the industry through to 1993. The full report is available from Zenith Media Worldwide, 071 224 8500, at a cost of £130. Global advertising expenditure for the five major media is estimated to be $202bn in 1990 (up 6.8% from 1989, or 1.6% in real terms).… Continue reading Advertising Expenditure Forecasts-1990
A report called ‘The Personality of the British Newspaper Reader’ has been produced by Saville and Holdsworth, a firm of occupational psychologists, and the British Market Research Bureau. The survey, of over 2,500 people,found that Independent and Guardian readers have many similarities, one being that they both view their ideas as radical and innovative. While… Continue reading British Newspaper Readers Report
L’Edition Marketing (081-770 1100) is to launch a new title Wedding Belles on January 11. The A4 glossy magazine will be published monthly, on a regional basis to begin with but will eventually go national and appear bi-monthly. Wedding Belles will contain a mix of national and regional editorial and is aimed at young couples… Continue reading Wedding Belles Launch
DMB&B and Yellowhammer’s media resource, Media Issues, is centralising most of its poster buying through Portland advertising.
The Court of Appeal yesterday granted TSW’s application to seek judicial review of the ITC’s decision, reversing a ruling in the High Court.This decision raises the likelihood of legal action by other losers.TVNI (bidder for the Northern Ireland franchise licence), TVNI, is expected today to seek judicial review of the ITC’s decision.
Super Channel (071 418 9418) is planning the launch of three new thematic channels for sport, films and news. A film channel is imminent following the £30m purchase of MGM/UA programming . Super Channel is continuing talks with MGM for a 40% stake in the station.
