The cessation of published ITV revenue figures has resulted in not a little confusion, with agencies constantly questioning and revising their figures.Revenue for February came out at an estimated 119,400,000, an increase of 13.9% year on year.Estimates for contractor shares showed significant variations from agency to agency. MediaTel’s estimates are collated from a wide pool… Continue reading TV Round-Up – February
The national press market was particularly active during February, with many titles launching new sections as part of their continued effort to stabilize falling circulations.A profusion of TV listings supplements appeared last month, with the mid- market and quality newspapers concentrating their efforts in this area.Today introduced the 24-page pull-out TV This Week with its… Continue reading National Press Round-Up – February
Media planners are continuing to under- value radio, according to a recent survey for Capital Radio undertaken by Continental Research.30% of media planners failed to mention JICRAR as a main source of radio research,while 39% thought NRS supplied information on Capital Radio. 21% of respondents mentioned the AGB Home Audit panel as a source.Aside froom… Continue reading Agency Radio Awareness Survey
The Radio Authority has today awarded the second Independent National Radio licence (INR2) to Independent Music Radio (IMR).IMR, which proposes a rock and pop format for the AM licence, was the second highest bidder with a bid of £1.88m.The Radio Authority announced that after careful consideration it was decided that the highest bidder, Independent National… Continue reading INR2 Licence Awarded
The ITC has confirmed today that the regional Channel 3 licence for South- West England has been granted to Westcountry Television Limited.Although the licence was initially awarded to Westcountry in October 1991, the grant was dependent on the outcome of the judicial review application by TSW. This was dismissed by the House of Lords on… Continue reading ITC Grants Westcountry Licence
Advertisers are intending to increase their ad spend by an average of 7%, at current prices, in 1992 according to Media Audits’ third Advertiser Opinions On Media survey, published this week.The study, compiled from 70 responses from the top 300 advertisers in the UK with a combined expenditure of £600m, found satellite gaining in respectabil-… Continue reading Ad Expenditure To Increase
BARB has finally issued a summary of the results of the last four weeks of the parallel run, comparing old and new panels.Definitive comparisons can only be based upon the final four weeks to 4 August, since these represented the period where the size of the panels and the classification of panel homes were at… Continue reading Currency Convertor Issued
The ITC has announced its intention to advertise the Channel 5 licence at the beginning of April.Following the advertisement and the issuing of the Invitation to Apply, applicants will have three months to submit their applications.The ITC is now satisfied that potential applicants are aware of the extent of the problemsassociated with retuning or modifying… Continue reading Channel 5 Advertised In April
57% of people felt that programme standards on terrestrial TV had been maintained in 1991, 29% felt that standards had fallen and 11% saw an improvement, according to the findings of a new survey from the ITC, Television: The Public’s View. ITV BBC1 C4 BBC2 90 91 90 91 90 91 90 91 Improved 14… Continue reading Television: The Public’s View
The European Commission has said that, with the exception of tobacco advertising, it will make no further attempts to restrict press advertising.The European Publishers’ Association had been concerned that restrictions on alcohol, pharmaceuticals and financial services would be imposed.The EC President, Jacques Delors, confirmed that “Tobacco advertising was a special case and there is no… Continue reading EC To Scrap Further Ad Bans
