The IPA has published the results of a survey carried out in the summer into the services offered by its 245 member companies, in relation to media buying. The response rate was 55% (135), although this does represent 79% of IPA gross income.The results showed that just over half of the respondents (69) offered all… Continue reading IPA Media Buying Survey Results
Reed Regional Newspapers (Thames South) is to launch a new weekly title listing job vacancies in the London and south-east regions.Jobs and Careers is due out on January 15th, with a cover price of 70 pence. The title will be tabloid in format, with an initial print run of 40,000. It will be sold through… Continue reading Reed Launches Weekly Jobs Title
Zenith’s seventh edition of ‘Zenith on TV’ has just been issued, reviewing the 1993 winter schedules of Channel One , Channel 4, and BSkyB.Zenith believes the ITV schedule to be strong, mainly thanks to the new Network Centre at the ITVA. It is seen to have addressed the two old weaknesses of late peak on… Continue reading Zenith On TV
The People is claiming sales were up by 162,000 for the revamped issue which appeared on December 27. The main paper underwent a redesign, including a new masthead, and was accompanied by a weekly television listings magazine called TV First.A number of editorial changes to the paper are also being introduced including a new column… Continue reading People Sales Increase With Revamp
Granada Television’s sales director, Michael Desmond, has announced a number of plans for the company including a move into the field of qualitative research. Desmond suggests a need by both buyer and seller for greater qualitative research to be used alongside the quantitative data provided by BARB.Cross-marketing between the television company and other Granada Group… Continue reading Granada Sales – Plans For The Future
Zenith’s seventh edition of ‘Zenith on TV’ has just been issued, reviewing the 1993 winter schedules of Channel One , Channel 4, and BSkyB.Zenith believes the ITV schedule to be strong, mainly thanks to the new Network Centre at the ITVA. It is seen to have addressed the two old weaknesses of late peak on… Continue reading Zenith On TV
Reed Regional Newspapers (Thames South) is to launch a new weekly title listing job vacancies in the London and south-east regions.Jobs and Careers is due out on January 15th, with a cover price of 70 pence. The title will be tabloid in format, with an initial print run of 40,000. It will be sold through… Continue reading Reed Launches Weekly Jobs Title
Although unconfirmed, senior BBC staff believe the total overspend for the two year period 1991-1993 may exceed £90m, and there is growing concern that no one knows the precise state of the BBC’s finances, according to press reports today. As a result of the overspend the BBC is believed to be near to its £200m… Continue reading BBC Overspend May Rise To £90 Million
Although unconfirmed, senior BBC staff believe the total overspend for the two year period 1991-1993 may exceed £90m, and there is growing concern that no one knows the precise state of the BBC’s finances, according to press reports today. As a result of the overspend the BBC is believed to be near to its £200m… Continue reading BBC Overspend May Rise To £90 Million
The ITC have revealed that they would re-advertise the Channel 5 licence within months if a bidder with the necessary financial backing were to come forward. The reconsideration of a refinanced C5 Holdings bid has not been ruled out according to Sir George Russell, Chairman of the ITC.Time Warner, a partner in the Thames led… Continue reading C5: Re-Advertised Within Months?
