BARB has now issued the first Week’s Viewing In Summary bulletin covering the first week of the new contract (w/e 11/8).Although shares and top programmes have been issued, much of the usual data is missing. Daily and weekly reach figures have been suspended for the time being, and although they will be re-introduced in the… Continue reading BARB Data – Update
Once again the downward trend for the national newspapers continues with the majority of titles losing both circulation and advertising in July.Qaulity Dailies and Sundays All the qaulity dailies lost circullat- in the previous month . The largest falls were recorded by the Independent (-9.3%) and the Times (-8.4%).During July only the Daily Telegraph managed… Continue reading National Press Round-Up – July
The new BARB contract will provide fully weighted Astra data , but the initial results have thrown up some problems which mean a reporting delay.Following the first few days of analysis of the overnight quarter hour data from the new service for Astra, it is clear that on some occasions house- wife subgroup ratings can… Continue reading BARB Bulletin – Cable And Satellite
First National Radio has lost its licence to broadcast the first non-pop national radio service. The licence has been awarded to the next highest bidder, Classic FM.FNR has requested the Radio Authority to extend the period it was given to secure unconditional financial backing; the Radio Authority met today to consider this request, and has… Continue reading FNR Loses Licence
Press reports today suggest that Central Television has bid only £2000 per annum for its franchise, roughly £5 per day at projected 1993 prices.Whilst it was already widely acknow- ledged that Central had put in a bid of less than £1m, news spread yesterday of a £2,ooo cash pledge, with share prices rising correspondingly and… Continue reading Central Bids £2,000
As the dust settled on the ITC after yesterday’s flurry of franchise bids, three ITV incumbents could relax in the surety that their franchises were safe; Central, STV and Border were un- challenged.Given that each of these three companies could have got away with bids as low as £1000, one cannot help wondering what sums… Continue reading Franchise Bidders’ Promises
As more information trickles out on the ITV franchise bids, it now appears that Thames has been significantly outbid by both of its rivals.It was initially thought that Thames had placed a bid in the region of £52m, just behind Carlton, with CPV-TV pledg- ing up to £58m.The latest leaks and estimates put the Carlton… Continue reading Thames Franchise Bid
This week sees the launch of EX magazine, billed as a style magazine for 18-34 year olds.Whilst the magazine ostensibly covers music, the club scene, TV, film and fashion, there is really very little in it that is not in some way (often gratuitously) related to sex. The front cover proclaims the magazine as “Sexy”… Continue reading Ex Magazine – First Issue
TVS has bid £54.1m for its licence, thought to be almost £20m ahead of its nearest rival.TVS believes it can sustain the bid, predicting a growth in national ad revenue of 11.7% between now and the end of 1992, and a growth of 5.7% per annum for the following five years. The company therefore expects… Continue reading TVS Confirms Bid
Topline NRS trends Jan’91-Jun’91 vs Jan’90-Jun’90CommentaryNational NewspapersThe latest NRS figures for the national newspapers reinforce the continuing downward trend already presented by the ABC figures for January to June 1991.Of the quality dailies the Independent and Daily Telegraph fairs best, recording increases of 0.3% and 0.5% year-on-year.Readership for the Times has fallen below the 1m… Continue reading NRS Advance Figures Jan’91-Jun’91
