In a questionable open web, there is little evidence yet that ‘curation’ and accountability for ‘outcomes’ are effective and improve transparency. So what needs to change?
More Measurement articles
As Barb prepares to introduce viewing data for some YouTube channels, its CEO looks at how joint industry standards enable informed choice and fair competition.
Report metrics include audience numbers, average minutes per person, profile percentage and index.
The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.
MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
| Maria Iu
Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.
In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.
A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.
TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.
Brands must make customer identity core to their media strategy. Here’s how.