More Measurement articles

Report metrics include audience numbers, average minutes per person, profile percentage and index.

The cross-media measurement solution’s core reporting is now available to all advertisers, with Sky among the first to sign up.

MMMs’ rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.  

Experian’s ConsumerView data will be integrated into LG Ad Solutions’ platform.

In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.

A panel at last month’s Future of Brands advised that getting more out of your data starts with a change in philosophy in caring about not audience demographics but the behaviours that drive consumers to purchase.

TV Insight CEO Sebastian Hinterstoisser and Virtual Minds board member Tom Peruzzi discuss how they successfully developed a new linear TV currency in Austria that allows for real-time audience measurement.

Brands must make customer identity core to their media strategy. Here’s how.

At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.

At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.