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Parting (from Route) is such sweet sorrow

Parting (from Route) is such sweet sorrow

27 Jun 2025 | Denise Turner

As Denise Turner leaves Route, she shares what she learned about running a business, how JICs work and Route’s superpower. 

Cannes reflections: Contradictions and opportunities for publishers on the Croisette
Cannes reflections: Contradictions and opportunities for publishers on the Croisette
27 Jun 2025 | Jamie Credland
Cannes reflections: Digital audio bloomed amid maturing infrastructure and strategy
Cannes reflections: Digital audio bloomed amid maturing infrastructure and strategy
27 Jun 2025 | Elie Kauffmann
Isba appoints Simon Michaelides director general
Isba appoints Simon Michaelides director general
26 Jun 2025 | Jack Benjamin
The Future 100 – Empowering voices – Live blog
The Future 100 – Empowering voices – Live blog
26 Jun 2025 | The Media Leader Staff
How Cannes Media Lions reflect the industry’s inflection point
How Cannes Media Lions reflect the industry’s inflection point
26 Jun 2025 | Dan Clays

Cannes reflections: AI took centre stage, but didn’t address our industry’s profound questions

26 Jun 2025 | James Chandler

Cannes attendees were both excited by and terrified of the impact AI could have on our industry. How should we manage those two opposing emotions?

Don’t let your London flatmate decide the media plan

26 Jun 2025 | Lucy Irving

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

How to bridge the CEO-CMO gap? Marketers must take an ‘investor mindset’, McKinsey advises

26 Jun 2025 | Jack Benjamin

McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.

TV remains the power house for building brands – The future of TV at Cannes with Channel 4

26 Jun 2025 | James Longhurst

The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.

Clean rooms will help data-driven TV into a new era, says LiveRamp

25 Jun 2025 | John Moulding

LiveRamp’s Tim Norris-Wiles discusses the future of data-driven TV and how digital-native advertisers can use the medium the way they use other digital, with deterministic business outcomes measurement.

Better transparency is critical for increasing CTV investment, says DoubleVerify

25 Jun 2025 | John Moulding

The digital media measurement, data, and analytics vendor reckons the industry stands to lose $700,000 per billion impressions on CTV inventory without protections to ensure a suitable, viewable and fraud-free environment. But things are improving, and rapidly.

Marketers should embrace honesty, says Allwyn’s Ross Sergeant

25 Jun 2025 | The Media Leader Staff

Marketers have become “confused, misled, and misguided” by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.

Cannes reflections: Sustainability efforts present but not prominent

25 Jun 2025 | Emily Roberts

Sustainability took a backseat role at Cannes this year when it should have been a headline topic.

Shades of MAGA have come to the UK. Is the media prepared?

25 Jun 2025 | Raymond Snoddy

As Reform rises in the polls and GB News becomes a legitimate competitor to news broadcasters, UK media must not repeat the same mistakes as the Americans.

UK now spends longer on phones than watching TV

25 Jun 2025 | James Longhurst

While this is the first time it has occurred in IPA TouchPoints’ 20-year history, mobile screen time and TV viewing have a different emotional impact on the user.

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Blockbusting summer of films

10 Jun 2025

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