A two-year study by Lumen Research and Anzu found that in-game ads drive 98% viewability; a significantly higher figure than other digital ads.
More Newsline articles
Interview: The World Media Group CEO admits she doesn’t ‘need’ to network but admits Cannes Lions’ biggest draw is the chance to network. So why’s she making a rare appearance this year?
News UK’s commercial director for broadcasting shares advice for younger people in the industry and what he would do if he won the lottery.
Johnson is back working in the press, but the press wants to focus on other matters.
To celebrate the 50th anniversary of the launch of commercial radio in the UK, commercial radio industry body Radiocentre has rebranded and formally expanded its remit to include a digital focus.
The cost-of-living crisis has affected people’s time at home, shopping habits, and long and short-term planning, new data shows.
The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.
Cannes Lions interview: Future’s new CEO is keen to build things, having built two ‘new media’ start-ups and inherited a business known for a flurry of acquisitions. But Cannes Lions, for this media owner boss, is seen as more of a chance to sell than be inspired.
Leaders risk being more concerned with protecting their office footprint than promoting and retaining female talent, warns Nicola Kemp.
The Media Leader Jobs: New funding for creative start-ups to scale up will help turn entrepreneurs into business leaders.
