A YouGov BrandIndex study reveals that Netflix is the most positively talked about brand among 18-34 year olds, closely followed by Facebook and Apple.
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Entry deadline for the 2018 Media Research Awards is this Friday 13 October.
She leaves the UK and Ireland business 4,500 people strong, serving over 800 clients across 23 media, technology, data and creative agencies.
The UK adtech firm has named Zowdow’s Paul Ryan as its new chief technology officer.
For publishers, reaching for the digital-only button could in many cases turn out to be a very unfortunate error. Raymond Snoddy explains why.
The business has been set up to help clients maximise the value of their existing and future intelligence resources, ensuring they deliver “useable business wisdom” to drive better business performance and evaluation.
US-based consultancy Accenture has appointed Nikki Mendonça as president of intelligent marketing operations within Accenture Operations.
While the Facebook and Google duopoly continue to dominate the headlines, Wolfgang Blau warned publishers to pay attention to the ‘under-reported’ Chinese-owned internet if they want to truly compete and survive on a global scale.
The Telegraph has today announced the appointment of Chris Forrester to the newly created role of chief revenue officer, reporting into CEO, Nick Hugh.
Dominic Mills examines the case of the price comparison websites that killed off advertising budgets. Plus: Why Iceland’s image was stuck in the past until some tuna pornography appeared.