More Opinion articles

Trading media on reach, viewability and view-through metrics has no consideration for advertising clutter, argues Mediahub’s Erfan Djazmi.

Think about the channels and formats which allow targeting the maximum target audience, in relevant context, with as much screen coverage and ear time as possible.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

Brands and advertisers should think carefully about integrating retail media into plans going forward, argues Johnston.

TV data allows agencies to better understand customers’ behaviours, motivations and desires.

As the annual TV festival approaches, Arnell explains how the more things change, the more things stay the same.

After two senior cabinet resignations and another scandal, how long will his right-wing cheerleaders in the press continue to support him? 

Cannes Lions is in need of dramatic reform.

OOH is evolving to become part of the fabric of our urban landscapes rather than just an afterthought or commercial bolt-on.