More Opinion articles

The better a service or product advertised in a video game fits the environment and experience of the gamer, the higher the message resonance.

BARB’s CEO reflects on the progress it and Project Origin have made without the participation of the online platforms.

Acceptance of Serota’s review findings could change the internal culture of the BBC to make it more robust and defensible, believes Ray Snoddy

Partner content: Fragmenting TV audiences means new challenges for marketing insights. Our data comes directly from agency invoicing and planning systems, writes the CEO of SMI

If brands looked to truly champion sustainable commerce by engineering sales around second and third owners, they could help consumers do their bit for the planet while unlocking further revenue streams.

Bob Wootton examines the Sky Glass TV and discusses complementarity and access with the future of the licence fee and FM radio.

In a post-Covid world, where people have discovered a newfound love for their local area, our media plans to need to better reflect changing behaviours.

OMD EMEA’s chief product development officer analyses how social platforms are gearing up for a year when direct to consumer retail sales will dominate and what marketers should do to prepare

Dominic Mills hails Stoke as a new advertising talent pool, admits to being one of Times Radio’s 637,000 listeners and has his say on Meta

If Facebook can’t even sort out its current problems, what hope is there really for the metaverse vision, asks the editor.