OMD EMEA’s Jean-Paul Edwards looks at recent Olympic factors that are shaping the way viewers engage with major sporting events
More Opinion articles
Dominic Mills looks at brands’ new approach to purpose and wonders how long Havas will last as Asda’s new dance partner
Returning to the office will be a true test of leadership but how do we even start to navigate the challenges?
The Kite Factory’s Niki Grant considers herself to be a ‘differently-abled’ individual. Here, she shares some of her daily challenges
There are three issues strategy faces: structure and remuneration, perception and diversity, warns Havas Media’s Eva Grimmett
The current higher than usual volume of account reviews is likely to last well into next year and beyond, predicts the editor of Mediatel News
Essence’s Harry Plester tells how Love Island’s Iain Stirling bridged the gap between ITV and gaming with a fight-night campaign on Twitch
As D2C brands turn to TV, and tech giants hire agency talent – how should advertisers now engage with agencies?
It’s never easy to ask your boss for a raise, but if you’ve earned it, you’ve earned it
Differently-abled actors in ad campaigns are conspicuous in their absence in a way that BAME individuals are (thankfully) not nowadays