More Opinion articles

The next wave of change will define the success of agencies and their clients businesses, writes Assembly’s Europe CEO.

Leaders risk being more concerned with protecting their office footprint than promoting and retaining female talent, warns Nicola Kemp.

The Media Leader Jobs: New funding for creative start-ups to scale up will help turn entrepreneurs into business leaders.

It’s déjà vu all over again — the Open Web Programmatic market is as impenetrable as ever.

Find out the Top 20 branded content campaigns of all time ahead of their release at Cannes Lions this week. Electric Glue co-founder Simon Orpin argues they underscore that the role of media is to liberate great creative ideas.

Channel 4’s executives could have left as saviours after privatisation was called off. Recent blacklashes over pay and cuts now risk tarnishing their legacies.

Strategy Leaders: All elements of the media landscape provide different encounters and they offer something different, writes Wavemaker UK’s head of video.

Media agencies should become more like management consultants , focussing on the ‘why’ rather than the ‘how’.

Senior content manager Sam Tidmarsh unveils the vision behind the 2023 edition. If Media 2.0 is defined by the emergence of the Internet and digital technologies, what defines the next era?

This year’s Champions League Final was again broadcast freely on YouTube. Total viewing was down, but what we’re learning through innovation is expanding all the time, writes the CEO of Barb Audiences.