More Opinion articles

Raymond Snoddy looks at those sporting occasions protected for free-to-air television by legislation that hasn’t changed in almost 24 years

In the second part of Nick Manning’s thoughts on fixing the digital advertising landscape, he provides six recommendations for advertisers.

Many advertising campaigns run on a permanent basis so that the brand is likely to be ‘front of mind’ for consumers. But this is profligate and increasingly unnecessary.

Bob Wootton looks at the latest developments in the quest for attention measurement and the thorny issue of payment terms

Denise Turner, research & insight director, Newsworks looks at the resilience of retail and how retailers could improve ROI via digital news brands

As BARB finally upgrades its audience reporting to include SVOD data, Dominic Mills looks at the changing dynamics of reach

ITV’s annual bash for advertisers was packed with memorable content – including some striking off-the-cuff moments – writes the editor.

Why are advertisers charged for unseen ads? Traditional metrics are becoming insufficient to track the performance of a campaign accurately.

Ray Snoddy observes the most recent decline of deference when reporting on the Royals as the BBC airs the first of a new two-part documentary

Apple’s ad business has the potential to become a major player, but advertisers should proceed with caution.