More Opinion articles

There may be moves afoot to make the state-owned broadcaster too unattractive to buy. But can Boris Johnson hang on long enough to push it through anyway?

In the latest of this digital media planning series, we’re going to examine testing.

TV advertising excels at delivering high recall and building brands, so why is ad spend flowing to digital?

The potency and potential of the discipline has been diminished and diluted by malpractice.

As traditional digital advertising becomes more difficult to execute effectively, branded content offers a powerful avenue for brands to reach audiences through trusted publishers.

Hype about the metaverse, web3 and NFTs is driven by an erosion of trust in institutions, including media brands, writes the editor.

Journalists are under pressure to write stories that take a clear stance or ‘side’ on a topic. This is making news fatigue worse. 

A flying trip to Cannes is even worse for the planet than you think. But our industry can hit net zero with some fundamental changes all year round.

Broadcasters searching for an answer to Netflix’s Squid Game reality show need look no further.

We’re going to have to get serious about developing bespoke ads and marketing content for different media.