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Don’t let your London flatmate decide the media plan

Don’t let your London flatmate decide the media plan

26 Jun 2025 | Lucy Irving

ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.

Have we lost the art of media?
Have we lost the art of media?
24 Jun 2025 | Lisa Morgan
Marketing mix models: Myths vs reality
Marketing mix models: Myths vs reality
23 Jun 2025 | David Beaton
How Spark Foundry made Kettle Chips front row in high fashion
How Spark Foundry made Kettle Chips front row in high fashion
29 May 2025 | Jack Benjamin
A 6-year-old’s guide to media planning: Creativity, memory and persuasion
A 6-year-old’s guide to media planning: Creativity, memory and persuasion
29 May 2025 | Caroline Manning
Data and measurement are starving brand investment
Data and measurement are starving brand investment
22 May 2025 | Aidan Mark

He calls it a batch: What strategists need to know about location

15 May 2025 | David Wilding

GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.  

Everything you wanted to know about attention but were too afraid to ask

01 May 2025 | Simon Carr and Tessa LeGassick

To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.

Meta vs Tanya O’Carroll: The creepy paradox of perfect targeting

28 Apr 2025 | Elliott Millard

Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.

The great media agency shake-up

24 Apr 2025 | Hannah Mirza

There is big change on the horizon for the media agency landscape. Here are six key trends to watch.

Planning in a back-to-the-future media landscape

17 Apr 2025 | Richard Kirk

Change is cyclical and recognising these cycles creates opportunity — after all, what’s old is new, what’s new is old. The chance to grow brands now is significant.

Red Stripe went big on London culture to launch its rum variant

17 Apr 2025 | Maria Iu

The Heineken brand opened a corner shop complete with a dance floor as it adopted a social-only media plan for the first time.

Pay attention to the rise of easy-focus content

10 Apr 2025 | Phil Rowley

In a world where attention is expensive, your message must be economical. It doesn’t matter if this is creatively valid — this is the reality we face now.

AI could be the travel sector’s greatest inflection point

03 Apr 2025 | Dan Chapman

Looking at the evolution of brand marketing and media planning by vertical, UM’s Dan Chapman explores how AI will transform every stage of the consumer journey and why brand essence matters in this new era. 

Calm down, the funnel’s not dead. It’s just had a few drinks

27 Mar 2025 | Tim Bonney

The marketing funnel isn’t perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.

Busting the myth of precision-targeting

20 Mar 2025 | Adam Chugg

Precision-targeting may be seductive but comes with limitations. Here’s how agencies and brands can navigate the shifting sands of data-driven marketing. 

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Blockbusting summer of films

10 Jun 2025

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