The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
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As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.
Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.
Advertisers want to play a starring role in viewers’ lives, but this requires a comprehensive understanding of their unique motivations and behaviours.
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