Partner content: In another year of exceptional work from across the advertising industry, the Newsworks Awards 2023 attracted stellar entries from agencies including Carat UK, EssenceMediacom, Hearts & Science, the7stars, iProspect, OMD UK and Spark Foundry.
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Audio is not just radio and we have to reflect that. Tuning In will be a mirror to all elements of audio we represent, writes Radiocentre’s client director.
Audiotrack’s Chontal Angus explains how digital audio can learn from video to address its measurement problem.
Partner content: Advertising is a cornerstone of the modern digital experience. Viewers are accustomed to ads appearing on mobile applications, websites — and televisions.
For many hybrid workers, flexibility has become a benefit they’re not prepared to part with.
Casual games have become an important segment of the gaming market, reaching a wide audience across all ages, genders, and education and income levels.
Partner content: This month’s Bloomberg Media insight demonstrates that the largest effort needs to be made with Gen Z.
Partner content: Kantar TGI has uncovered a mine of untapped potential for advertisers after analysing the impact of how collective identities disrupt age-based stereotypes.
Partner content: Samsung Ads’ report highlights a clear shift taking place across the streaming world and outlines why smart TVs are a valuable tool for brand marketers.