Connections matter at Sky Media and there are four key ways that this drives impact for advertisers.
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In part one of a series of two special episodes on the topic of AI integration, Rob Pickering, chief technology officer for Tottenham Hotspur, and Felicity Starr, regional VP at Salesforce (and a Spurs fan), join host Jack Benjamin to discuss how AI is enhancing the club’s customer services and creating personalised experiences for fans.
Comcast Advertising VP Virginie Dremeaux speaks with Warner Bros Discovery’s Estelle Zeitoun and Canal+ Brand Solution’s Fabrice Mollier at Cannes about their services’ recent rebrands and how they’re driving innovations for advertisers.
The Media Leader traveled across Cannes speaking to media professionals to find out why TV should be an essential part of marketing strategies, and what the future of TV advertising will be.
One of Europe’s leading media owners has implemented the Open Measurement Software Development Kit standard that enables third-party viewability and verification measurement.
Chief commercial officer Rak Patel and head of sales strategy Sam Hicks join Jack Benjamin for a conversation in the south of France during the ad festival.
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
| Maria Iu
The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.
Despite the popularity of the genre, many advertisers still treat true crime podcasts with caution. Time to step into the courtroom and examine the evidence…
In our industry, performance is often boiled down to immediate results. Many overlook the most powerful driver of performance: the brand itself. Happydemics thinks this means a long-term, people-centric model.