With the Euros and Olympics expecting to attract huge audiences, brands have an unparalleled opportunity to reach them with innovative and precisely targeted DOOH.
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Stéphane Coruble urged European players to simplify and collaborate in an interview with The Media Leader.
The CEO of Ad Alliance is “pissed off” by the slowness of joint industry currencies to innovate in his home market as advertisers and their agencies put pressure on them to deliver new metrics for cross-media measurement.
Advertisers, agencies and media owners are collectively “leaving money on the table” due to existing industry structures, a special webinar by The Media Leader and Salesforce heard this week.
Welcome to this special four-part series of the podcast, which The Media Leader has produced with Bloomberg Media.
In a time where advertisers have to navigate an increasingly fragmented media landscape, the need for unified cross-media measurement has never been more critical. And there is no need to wait for it. (Partner content)
Stuart Keith, senior director, Media Business Development, tells The Media Leader what’s next after the ecosystem reach has now expanded by 50% since launch. (Partner content)
Partner content: The DMA’s CEO outlines why the government’s proposed reforms will benefit businesses and their customers.
The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
Agencies including OMD UK, EssenceMediacom, Spark Foundry and Zenith UK were honoured at Newsworks’ annual awards, celebrating the very best in multi-platform newsbrand advertising