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The Brazilian media company has conducted research to find what formats consumers are most receptive to.

The Guardian’s recently promoted global ads chief discusses her new remit and reveals how the outlet is innovating its ad offering to give brands new opportunities to access the title’s “scale, influence and integrity”.

Two Google executives discussed Ad Manager’s progress in the past two years when it comes to integrations and learnings.

Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.

As advertisers navigate an evolving media landscape, where there are challenges like brand safety, measurement or content quality, streaming TV will become an invaluable channel to leverage.

Agencies need to be able to buy easily and know exactly what they’re buying, Robert Farazin added.

Advertisers want to play a starring role in viewers’ lives, but this requires a comprehensive understanding of their unique motivations and behaviours. 

Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.

Brand lift provides a truly holistic picture of campaign performance — here’s how to get the best from the data.

Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.