CPMs in some markets are higher than in Europe, sales chief Hamid Davari said.
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Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
At a webinar hosted by The Media Leader, AI experts from Salesforce, Havas, ITV and Amplifi & Impact discussed the challenges businesses have been facing in integrating AI into working practice and risks worth considering for the near future.
The awards celebrate advertising campaigns that have featured across Guardian channels.
XR’s Blair Robertson suggested that, while efficiency is crucial, it must be considered alongside efficacy.
Senior reporter Jack Benjamin will moderate this free webinar with panelists from Salesforce, Havas and Amplifi & Impact.
EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.
In the past year, Invibes has executed over 300 travel campaigns, showcasing its expertise in delivering impactful ad solutions tailored to the diverse objectives of brands.
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
Low media quality can be synonymous with chaotic, inappropriate or MFA content that results in poor user experience and a low-value investment. But pDOOH could be the antidote.