PubMatic’s Bill Swanson explores the growing challenges for publishers in a programmatic world.
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Publishers need to come together to help brand marketing in a time of crisis, says Bauer Media’s Abby Carvosso.
In an all-staff email, CEO Rebekah Brooks said that from 30 November 2015 The Sun will be “set free” in the digital world as it looks to deliver “long-term growth” and “drive larger audiences”.
Dennis Publishing is to launch a child-friendly version of its popular current affairs and general knowledge mag The Week.
There are enough meaningful developments from alternative news organisations to cement a profitable future – but challenges remain.
The publisher of the Daily Mirror and Sunday People will buy out the 80% it does not already own in Local World to create the largest regional newspaper publisher in the UK.
Since the launch of the web, content suppliers have failed to protect themselves – but the fight back has now finally kicked-off, reports Chris Blackhurst.
The latest Advertising Association and Warc Expenditure Report has revealed that UK adspend grew 5.8% to reach a record high of £9,424m in the first half of 2015.
The People’s History Museum of Manchester was host to Shift North on Tuesday 13 October, an event on a mission to explain what makes newsbrands tick, for readers and advertisers. By Research the Media’s Richard Marks.
Advertisers must address the root-cause of ad blocking if the threat is to be overcome, writes Richard Reeves, interim managing director at AOP.
