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With the 2015 general election looming, the Independent’s chief political columnist, Steve Richards, examines why newsbrands remain so influential.

#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won’t win in the long-run.

A thoroughly entertaining panel staged by Mail Newspapers at Ad Week on Monday gave a full house some interesting insights – with no data or programmatic stuff for a change.

The new site – which will be branded according to users’ local Johnston Press title and is free to use – will feature a raft of business tips and resources for entrepreneurs and small business leaders.

TV remains king, but digital adspend shows huge growth across the globe according to Carat’s latest forecats – whilst print goes into steeper decline.

With the National Readership Survey under review, questions about the nature of joint industry research remain. Could media owners choose to go it alone, asks Research the Media’s Richard Marks.

Natasha Pearlman, formerly deputy editor of ELLE UK, will take over from launch editor Jane Bruton who is set to leave at the end of the month.

The future role of JICs – the Joint Industry Councils that manage the different audience measurement ‘currencies’ – dominated this year’s Future of Media Research conference. So what does the future have in store?

Jens Torpe, the co-founder of City A.M., has said that if the National Readership Survey is to survive it should call time on the personal interview methodology and embrace web-based panels.

After a rocky start to the year, February saw further circulation declines in the newspaper market, according to the latest ABC figures.