Running for six weeks, the Newsworks campaign aims to remind people of the ‘unique role’ newspapers play in setting the national agenda and influencing opinion formers.
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News UK has appointed David Wilcox as sales director for The Sun and Tammy Willson as sales director for The Times and The Sunday Times, it has been announced.
Speaking at the Digital Media Strategies conference on Wednesday, Trinity chief Simon Fox said that The New Day will take on a similar approach to brands and instead have a “very active” social push.
Amid speculation of a fall in sales, Trinity Mirror has confirmed that it will be holding The New Day’s cover price at 25p.
The Publishers Audience Measurement Company – PAMCo – has now taken over the role of the NRS in producing audience estimates for published media. Here, its CEO, Simon Redican, explains what happens next.
Outlining Johnston Press’ strategy for the newly-acquired i, chief digital officer Jeff Moriarty has said it will leverage real-time user data and have an “aggressive” social push.
A reboot of Intelligent Life, 1843 will give advertisers the opportunity to target the Economist audience in a more relaxed editorial environment.
Cadbury owner Mondelez has revealed it doesn’t actually mind a bit of ad blocking. How come?
The Guardian’s new editor-in-chief has re-enforced that the title will not be implementing a paywall – but wants to see increased ‘membership’ as part of its digital strategy.