More Press articles

Tech challengers want a slice of the traditional broadcast pie, but they don’t appear to want to play by the same rules when it comes to the audience measurement, warns the IPA’s research director.

Will it attract and retain advertisers? Experts from Carat, Total Media and MC&Cgive their verdicts on Trinity Mirror’s new cut-price tabloid.

A clumsy blend of editorial and product placement makes you wonder about the future for independent journalism.

Whatever the papers say, it is very likely the ‘Scottish referendum effect’ will come into play and produce a vote for the status quo, writes Raymond Snoddy.

Magazines are proof that print is still very much in demand, with the latest NRS results for the January – December 2015 period pointing to a loyal, inky-fingered audience.

Just three out of the 13 recorded newspaper brands currently have more readers in print than any other medium – with the decision to close the Independent’s print operations earlier this month looking to be a justifiable move.

As Trinity Mirror and Johnston Press are trying to prove, you can stamp on it, or wash it down the drain – but you just can’t kill print.

Launching on Monday 29 February, The New Day will cover news and topical content in a ‘politically neutral’ and ‘balanced’ way – with the first issue given away for free.

Johnston Press will be pleased that its latest acquisition i has seen period on period growth.

Newsline understands that New Day will launch on 29 February for an initial 20p cover price.