News International’s Dominic Carter did not reveal the Times’ paywall numbers at last week’s Future of National Newspaper seminar, despite lots of probing. He did, however, say the numbers were “encouraging”.
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Guardian News & Media’s Adam Freeman commented at MediaTel Group’s Future of National Newspaper Seminar: “We used to have long conversations with agencies about newspaper target audiences, but my people don’t now at all.”
They came to talk about 2% of the business (paywalls) but left buzzing about 98% (print) and how it should be traded.
Katherine Page, technical consultant for the National Readership Survey, says if a sample doesn’t do a good job of representing the universe then the audience data is likely to be flawed…
“Higher national advertising revenues, together with A&N Media’s focus on cost control, will lead to significantly higher profits for the full year, compared to last year,” Daily Mail and General trust reports this morning.
The Times has lost another 120,000 online readers, according to Beehive. The media blog claims that the Times recorded 1.459 million unique visitors in August, down 7.6% from 1.579 million visitors in July.
In our latest research focus article, TGI’s James McCombe says the jury may be out on paywalls but one thing not in question is the potential value of the online newspaper audience…
Raymond Snoddy on paywalls: “Everyone in the media business, with the possible exception of immediate rivals, is praying that somehow, against all odds and conventional wisdom, the Murdoch hunch will prove to be right…
News International and Sky will control 50% of the newspaper and television markets by somewhere between 2015 and 2020, according to media analyst Claire Enders.
August was another poor month for the daily newspaper market, with circulations continuing to decline compared with this time last year.