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The first metric to be tested will be a Cost Per Completed View – a guarantee that clients will only pay for video ads viewed in full

“We will not allow our journalism to be silenced or our colleagues to live in fear,” insists group editor Lloyd Embley.

HELLO! partnership adds 14 million monthly readers to The Ozone Project 

Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.

Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.

The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites

Cross-publisher advertising platform, The Ozone Project has appointed Martin Harriman as chairman. Harriman currently holds non-executive chairman roles at Cambridge Communications, the Softbank-backed radio technology company and Community Fibre, London’s largest fibre-to-the-home broadband company. He joins The Ozone Project from WaveOptics, where he was non-executive chairman of the augmented reality company, which sold to Snap… Continue reading The Ozone Project appoints Harriman as chair

City AM becomes the eleventh UK publisher to join The Ozone Project

Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer

Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.