The more data marketers have the less confident they are, learns Dominic Mills. Plus: a controversial ad from Hong Kong, and the actors who bite the hand that feeds.
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The new CEO of Blue 449 and Spark Foundry talks to Michaela Jefferson about agency culture, social diversity, and preparing for Brexit
Of the twelve newspapers in the UK’s daily market, only two were able to report any growth in sales figures between July and August 2019, with the Sunday market faring only a little better.
TouchPoints exclusive: The How, Why and When of media consumption is reaching a new tipping point, writes the IPA’s research director Belinda Beeftink.
The UK publishing industry operates a dual system that measures both audience reach and sales – is it time for a change? By Raymond Snoddy.
According to the latest cross-platform audience figures for UK magazines (July – June 2019), the period’s top performing magazines are successfully offsetting declines in print with considerable growth in mobile readership.
Newsworks, the marketing body for the news publishing sector, has named Rupert Smith as director of communications, a newly created role.
PAMCo – which shows total brand reach by combining print and digital across different devices – reveals that eight out of the thirteen national titles reported growth in readership period-on-period, with five reporting a decline.
After more than three decades, women’s lifestyle magazine Marie Claire is to cease print operations in the UK, moving solely online.
Sponsor content: ABC CEO Simon Redlich reminds us why we need standards – and how you can use a new guide to identify which ones are relevant to you.