Ipsos More has unveiled its first data release since being appointed by UKOM to deliver measurement for publisher websites.
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Better-than-expected growth is driven by a surge in new companies building their businesses on digital media.
The deal will cover the tool for both brand-safety and contextual ad-targeting for the Evening Standard and the Independent’s websites
Cross-publisher advertising platform, The Ozone Project has appointed Martin Harriman as chairman. Harriman currently holds non-executive chairman roles at Cambridge Communications, the Softbank-backed radio technology company and Community Fibre, London’s largest fibre-to-the-home broadband company. He joins The Ozone Project from WaveOptics, where he was non-executive chairman of the augmented reality company, which sold to Snap… Continue reading The Ozone Project appoints Harriman as chair
City AM becomes the eleventh UK publisher to join The Ozone Project
Gordana Buccisano, chair of the World Media Group, explains the importance of trust in the relationship between publisher, brand and consumer
Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.
Dominic Mills investigates why Publicis seems to see B2B as an area of growth where no-one else has. Plus: the nation state vs the supranationals
News UK’s group chief commercial officer discusses the company’s plans in TV, how UK publishers are combating the digital duopoly, and why advertisers need to change the way they think about media .
Today, ABC released the latest consumer magazine data for the period to Dec 2020. The Mediatel Connected team has been busy analysing the figures and has identified the following interesting takeouts to share with our readers…