TV is one of the fastest-moving areas of programmatic advertising, says Videology’s head of global TV strategies, Rhys McLachlan. Is the ad tech industry ready to deliver?
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Saturday night’s all-star prime time entertainment officially kicked off at 7pm on BBC One as Strictly Come Dancing rolled out more cheesy routines and big Bollywood numbers in an attempt to keep the restless masses amused.
Thursday night brought an end to David Attenborough’s fascinating – and sometimes slightly traumatic – Life Story (BBC One, 9pm).
Fru Hazlitt, managing director of ITV commercial and online, has stepped down from her role after almost five years at the broadcaster.
Thursday night brought the second ever clash between two of terrestrial telly’s big hitters as BBC One’s boardroom farce once again went head to head with ITV’s itchy jungle histrionics.
Despite industry reservations, AudienceScience’s Natalie Mazer argues that TV should embrace programmatic sooner rather than later.
The TV viewing nation was given sweet relief from Kendra Wilkinson’s jungle anxiety in I’m a Celebrity…, with ITV replacing the big budget reality mayhem (and most of the evening schedule) with some good old fashioned football.
With the help of new consumer data from Sky, Starcom MediaVest Group’s Simon Stanforth says there are five common myths to be debunked when it comes to video.
After a full week of everyone playing nice and getting along, Monday evening saw a fog of tension descend upon the jungle set as Edwina Curry locked horns with Hugh Hefner’s discarded and broken pet, Kendra Wilkinson.
Once again, Saturday night’s biggest hit came in the form of the perpetually tap-dancing, perma-smiling celebrities of Strictly Come Dancing (BBC One, 7pm), which easily eclipsed ITV’s hyperbole spectacular The X Factor (8pm).